The narratives in my own sphere of reference overlap with broader critiques of web3 technologies and the communities that drive them: a discourse overwhelmingly dominated by environmental anxiety, call-outs of crypto bros, and a whole lot of scams. But according to research I commissioned for We Are Social, 85% of social media users globally don’t understand what NFTs are. Mostly seeded out to the masses via snarky tweets and headlines making outlandish promises about a future few of us have yet to grasp an understanding of, they seem to be inescapable. The NFT gold rush has been as expectedly polarising as anything that suddenly erupts from the crevasses of digital culture into the mainstream.
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